Coaxing thoughts.

     Most people can remember having one or a few jobs that consisted of completing mundane tasks in a pre-determined amount of time. This is the type of job, where your role was determined long before your hiring and where your success is gauged by your ability to perform these tasks in a timely fashion, with as little friction as possible to the existing structure of pre-assumed "productivity'. In a similar fashion, seasoned coffee shop employees and baristas like me have been known to attempt designing various training manuals that characterize the exemplary barista and/or coffee shop employee in terms of quality and/or productivity, sort of reducing the role of a barista into a series of programmed executions, if you will. Many of these manuals are made easily available online and others come with a hefty monetary premium from self-proclaimed “coffee professionals”. Con Ciencia Coffee, however, believes that the most interesting and marvelous parts of the coffee industry aren’t found in any manuals.
     A modern barista is asked to memorize count-less drink recipes, manage various coffees and their roast dates, and execute coffee preparation techniques that require have a smaller margin of error than the production of modern flight vessels. They are asked to dial and hone espressos that require monitoring and adjusting barometric pressures, water pressures, water temperatures, TDI readings, and room temperatures, coaxing the coffee to yield its essence in a one ounce shot. A barista performs all of these almost-scientific tasks and techniques and fulfills other responsibilities, while managing to remain sociable to the individual needs of customers.  In essence a barista exercises his/her mind constantly but few coffee shops inspire baristas to further their own intellectual abilities. Few coffee shops celebrate a baristas ability to think freely and creatively in determining a shops overall efficiency and productivity beyond devising creative ways of completing pre-determined tasks in a timely fashion.
     While Con Ciencia Coffee’s identity is a work in progress it intends on innovating within the coffee industry because Con Ciencia Coffee believes that coffee consumers have inalienable and indeterminate rights that should not be compromised. Con Ciencia Coffee believes that best way to engage customers’ palates is by inspiring creativity and innovative thought within the industry. Subscribe to this blog and visit www.concienciacoffee.com to remain informed as details to Con Ciencia Coffee’s innovative plight start to become available more frequently. Thank you for tuning in to www.concienciacoffee.com.