It’s hard to believe that coffee
ever had a humble beginning. Once largely consumed for its caffeine content,
coffee has evolved into the world’s most consumed beverage. Once prepared with
only hot water and ground coffee beans to taste, coffee is often pulled by
machinery more costly than the average automobile, or with more gizmos and
gadgets than those found in the most modern of science labs. Once enjoyed
black, coffee is now combined with a plethora of ingredients ranging from ominous
powdered creams to the finest of exotic sweeteners. In short Coffee has evolved
into a beverage that exists in extreme sets.
Consider that when Google-ing ‘coffee’ the top two non
definition results are Starbucks Coffee and Intelligentsia Coffee. Starbucks goes
without explanation; they are the world’s largest coffee retailer.
Intelligentsia Coffee however isn’t as synonymous with coffee as Starbucks and
there’s a very good reason for that, they are known more as the pinnacle of
quality in coffee. One would never confuse
Intelligentsia for Starbucks; it would be as bad as confusing a McDonald’s
burger for an In-and-Out burger. It just doesn’t happen. “Coffee” is as far as
the parallels go. Artisan coffee shops aren’t always welcoming
of Starbucks goers as In-and-Out would be of a McDonald’s fan. This is where Con Ciencia Coffee comes in.
In few words Con Ciencia Coffee exists because there’s an ever-lasting
gap between Starbucks and artisan coffee shops like Intelligentsia. Con Ciencia Coffee serves as the
bridge that will unite consumers of all things coffee: high quality, accessible to all. Please stay tuned to our website at
www.concienciacoffee.com for more info. as Con Ciencia Coffee begins to form its
own identity.

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