Friday, October 14, 2011

What is Con Ciencia Coffee?

It’s hard to believe that coffee ever had a humble beginning. Once largely consumed for its caffeine content, coffee has evolved into the world’s most consumed beverage. Once prepared with only hot water and ground coffee beans to taste, coffee is often pulled by machinery more costly than the average automobile, or with more gizmos and gadgets than those found in the most modern of science labs. Once enjoyed black, coffee is now combined with a plethora of ingredients ranging from ominous powdered creams to the finest of exotic sweeteners. In short Coffee has evolved into a beverage that exists in extreme sets.

Consider that when Google-ing ‘coffee’ the top two non definition results are Starbucks Coffee and Intelligentsia Coffee. Starbucks goes without explanation; they are the world’s largest coffee retailer. Intelligentsia Coffee however isn’t as synonymous with coffee as Starbucks and there’s a very good reason for that, they are known more as the pinnacle of quality in coffee.  One would never confuse Intelligentsia for Starbucks; it would be as bad as confusing a McDonald’s burger for an In-and-Out burger. It just doesn’t happen. “Coffee” is as far as the parallels go. Artisan coffee shops aren’t always welcoming of Starbucks goers as In-and-Out would be of a McDonald’s fan.  This is where Con Ciencia Coffee comes in.

In few words Con Ciencia Coffee exists because there’s an ever-lasting gap between Starbucks and artisan coffee shops like Intelligentsia. Con Ciencia Coffee serves as the bridge that will unite consumers of all things coffee: high quality, accessible to all. Please stay tuned to our website at www.concienciacoffee.com for more info. as Con Ciencia Coffee begins to form its own identity.

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